ExpoForum Participated in a Conference on Social Media
The International Social Media Conference was held on February 14 at the St. Petersburg hotel, Holiday Inn Moscow Gates. Representatives from ExpoForum took part in the discussions which covered topics such as the most effective ways to use social networks, how to monitor them, and their major development trends.
Other participants included representatives from the social networks Vkontakte, and Odnoclassniki, as well as major Russian companies such as Beeline, MTS, and Gazpromneft. Also, experts from the area of social media marketing also attended.
Experts emphasized that working with social networks should not be limited to creating communities and duplicating company news. Forming a loyal community of customers is only possible by creating a platform that creates personal communication between the brand and the customers.
According to Anatoly Erkulov, ExpoForum general director, the increase of social networks' influence is a trend in marketing communication that can no longer be ignored. ``It's unlikely that social media will one day overtake traditional media; however, they are the most effective means of feedback from the customer, and this helps to improve the quality of a product.''
St. Petersburg was named the most comfortable Russian city for the quality of living, according to a rating conducted by the Economist Intelligence Unit.
ExpoForum Was Praised as one of the Largest Investment Projects in St. Petersburg's Pushkin District
On February 21, the city council of St. Petersburg's Pushkin district presented the social and economic development results for 2010, and listed the main challenges and goals for 2011.
This month ExpoForum JSC representatives met with leading Chinese government and business leaders in the framework of a St. Petersburg business and cultural delegation to Beijing, which was organised by the St. Petersburg City Government Committee for External Relations and the Russian Cooperation Federal Agency.
ExpoForum experts completed training for the international rating company, LEED, which is an American certification system that bestows a ``green'' status on a completed structure.
Today, ExpoForum representatives took part in a meeting of the Senator Club that was dedicated to St Petersburg's tourism potential. One of the meeting's results was the decision for business and government to join forces in the framework of a newly created Convention Bureau that will promote the city on the international events market.
Construction of the gas pipeline is part of larger plans to develop the engineering infrastructure on the site of the future ExpoForum Convention and Exhibition Centre, construction of which begins later this year.
Northern Capital Gateway Ltd announced the general contractor to build the first stage of the development of Pulkovo Airport. The winner from among six European contenders is a joint venture of the Italian construction company Astaldi, and IC, a Turkish construction company.
In 2011 four major international hotel chains are expected to begin operations in St Petersburg. According to BaltInfo news agency, these include Fairmont Raffles Hotels International, Four Seasons Hotels & Resorts, Starwood Hotels & Resorts, and Domina Hotels & Resorts.
A new tourist programme, ``Guest Card to St. Petersburg,’’ has been created in the Northern Capital.
ExpoForum’s Convention and Exhibition Centre will be built according to the highest environmental standards, the so-called golden certificate issued by the prominent American organization, U.S. Green Building Council, LEED.