ExpoForum Studied International Standards at an ICCA Seminar
From July 7 to 9, ExpoForum specialists took part in a study seminar in Gdansk (Poland) organized by the ICCA (International Conventions and Conferences Association) dedicated to research, sales and marketing in the events industry.
The ICCA Research Sales & Marketing Programme dealt with issues of effective cooperation with scientific associations in order to attract events to one's city. The study sessions covered the entire range of cooperation, from making a tender application, to organizing the necessary work to hold an event.
Olga Shestakova, ExpoForum marketing director, remarked that this study seminar provided an opportunity to learn new things directly from association representatives, who shared their expectations regarding tender applications from the host cities. She also appreciated the chance to hear about the experiences of her international colleagues from the countries that occupy leading positions in the global rating of the events industry.
The first International Forum of Educational and Scientific Institutions of the Oil and Gas Industry will take place in St. Petersburg in 2012. It will be held during the St. Petersburg Natural Gas Forum that is scheduled for June 7-9, 2012.