News in 2012


Platform for Effective Communication

The new-format ExpoPetersburg exhibition and convention was a resounding success: participants expressed their appreciation for the project, which enabled them to communicate in a common language, and without intermediaries.

Specialists were able to discuss the market situation, find solutions to current problems, and make forecasts of the future during the exhibition and convention, which took place on 29–30 November. Representatives of all segments of the industry were present at the plenary session, ‘The Untapped Potential of Exhibitions’: government authorities, organisers of conventions and exhibitions, exhibitors, and industry unions and associations.

Experts noted that a pressing concern is the low level of activity by participants in exhibitions, who often do not know how to prepare properly, what to expect, or how to assess the effect. Specialists proposed training seminars for exhibitors to address this problem. Sergei Voronkov, Executive Director of ExpoForum, noted, “In the next exhibition season, we plan to organise workshops, a series of training seminars for exhibition participants, at which specialists will talk about effective advertising for a company or organisation at the exhibition and developing a programme for visits to the exhibit by partners and potential clients.” Many participants in the discussion supported this initiative. For example, Alexei Yakovlev, Head of the Media Relations, Marketing, and Convention and Exhibition Activities Department of the Committee for Economic Development, Industrial Policy, and Trade stated that he would welcome similar initiatives and that he is ready to provide rooms and other resources as necessary.

In addition, one of the obstacles to the further development of the business tourism industry in St Petersburg is the lack of a convention bureau. The establishment of such a bureau was discussed at the meeting of the city’s Chamber of Commerce and Industry Exhibition Committee, which was held during the exhibition and convention. As a result of this meeting, a letter was prepared for Georgy Poltavchenko, Governor of St Petersburg, expressing the need for developing and approving a Concept for developing work on exhibitions and conventions at the city government level.


Exhibitors and Organisers Learn Effective Cooperation

On 20 February 2013 ExpoForum will launch a new project for exhibitors: special educational seminars which will help exhibition participants to intelligently prepare for events and assess their impact.


ExpoForum Enters Asian Markets

The company opens an office in the Pacific Rim


Innovations in business on show at Lenexpo exhibition

The Governor of St. Petersburg, Georgy Poltavchenko, told the 10th Small and Medium-Sized Enterprises Forum that the city would support businesses that produced high-tech goods and created ultra-modern jobs with decent salaries.


Youth Wave Sweeps Lenexpo

Young entrepreneurs, artists, volunteers, athletes, and academics met at this major youth forum.


Russian exposition opens at international exhibition in Indonesia

On 5 December, the Russian exposition at the international exhibition of production equipment and materials, Manufacturing Indonesia, was officially opened at the Jakarta International Expo Kemayoran.


Clustering as a Development Tool for Small Business

On 12 December 2012, a roundtable on the subject of New Opportunities for Developing Small Business Through Clustering. Co-operation in Manufacturing, will be held at the Lenexpo exhibition complex (pavilion 7, hall 7.2), as part of the Forum for Small and Medium Enterprises.


International cooperation takes centre stage

Representatives of industry, higher education, and research institutions are to meet at Lenexpo Exhibition Complex to discuss cross-border partnership opportunities with EU countries.


Contractors networking platform for small businesses

A subcontractors networking platform has been organised for the first time as part of the X Small and Medium-Sized Enterprises Forum.