Festive Decoration. Advertising and Information Forum Has Started
The 2d International Festive Decoration. Advertising and Information Forum, a key event in the North-West Region that focuses on outdoor advertising, city decoration and other advertising market segments, has started at Lenexpo Exhibition Complex.
The official opening ceremony was attended by Vice-Governor of Saint Petersburg Vasily Kichedzhi, Deputy Head of the Federal Antimonopoly Service of Russia Andrey Kasheverov, Chairman of the Press and Mass Media Cooperation Committee Alexander Lobkov, CEO of ExpoForum JSC Sergey Voronkov, and Vice-President of the Russian Association of Communication Agencies Sergey Pilatov.
According to Mr. Kichedzhi, advertising media make the city image, which is essential for such a big tourist destination, as Saint Petersburg. Today, social advertising is increasingly important in our city and draws attention to the problems of our community and their possible solutions. The Vice-Governor said that the advertising media highlighted such concerns of municipal authorities as tolerance issues and housing and public utilities sector. Moreover, Vasily Kichedzhi believes that the Forum is an effective platform where the experts from all over the world can share experience and form new trends in the advertising industry development.
After the opening ceremony, the honorary guests visited the exhibition where companies from both St. Petersburg and other cities presented the industry novelties. Mr. Kichedzhi mentioned that the festive decoration samples displayed at the exhibition could emphasize more the unique architecture of the city. According to the Vice-Governor, the outdoor advertising exhibits would not only communicate commercial and social information to people but also become important elements of city design.
Being the biggest b2b event in the North-West Region, the Festive Decoration, Advertising and Information Forum includes the exhibition and extensive business program. The Ideas Fair competition will enable the manufacturers to present their projects directly to the customers. The winners’ ideas will be used for 2013 New Year's decoration of Saint Petersburg.
The Forum is held on April 4-6, 2012.
ExpoForum JSC became a member of the Russian Union of Industrialists and Entrepreneurs (RUIE). A full list of new members of the Union was published on its official website on April 23, 2012.
Improvement and planting of the city play an important role in the work of the city administration. Presence of Georgiy Poltavchenko, the Governor of Saint Petersburg, at the opening ceremony of the International Festival of Flowers and Landscape Design confirms this fact. СOur city deserves to be well-attended and decorated, in order to make the citizens happy and to energize our guestsТ Ц noted the Governor.
The VII Saint Petersburg International Book Salon started its work in Lenexpo. Within four days the guests of the exhibition can meet with the authors of world best-sellers, buy books without retail mark-up and visit over 250 business and entertaining events.
On April 12 an exhibition of vehicle components, spare parts and equipment for garage and car service centers Automechanika St. Petersburg 2012 was opened at Lenexpo. According to foreign experts, Saint-Petersburg is a place where the greatest potential can be realised by the car market of Russia and Eastern Europe.
The Official Opening Ceremony of the VII International Forum titled УSenior GenerationФ was conducted on April 12, at Lenexpo exhibition complex. It is the first project in todayТs Russia covering the complete range of products and services for the senior people.