News in 2013

21.02.2013

Success by numbers

Representatives from more than 120 companies took part in the first in a number of seminars offering a unique training programme for exhibitors. Participants were provided with practical recommendations for all stages in the exhibition process: from planning budgets to processing new contacts.

Exhibition consultant and programme leader Nikolai Karasev began the seminar by explaining the importance of clearly setting out the task at hand. “Begin counting!” he told participants. “Express your goals in numerical form: the number of contacts you want to make, and the volume of deals you’d like to conclude. Every exhibitor should feel personally responsible for achieving those goals.”

During the interactive seminar, exhibitors were given advice not only on determining their target audience and calculating the potential of a particular event using a universal ‘expoefficiency formula’, but were also given tips on how to advertise themselves in advance of the exhibition as, according to research, 76% of visitors to exhibitions already know what they have come to see. By the end of the seminar, these and other nuances of exhibition participation had been set out in the form of seven golden rules which exhibitors can follow to achieve the maximum benefit from exhibitions.

The next two seminars in the ‘Increasing the Effectiveness of Exhibition Participation’ programme, brought to exhibitors by ExpoForum, will take place on 17 September and 11 December 2013.

26.02.2013

Leading exhibition operators are planning to remove from Lenexpo to ExpoForum

On the 26th of February, a number of issues were discussed at a meeting of St Petersburgs leading exhibition operators. These included matters concerning transport access to the new ExpoForum Convention and Exhibition Centre, how to divide pavilions into zones for small-scale events, and rental policy.

25.02.2013

A new boost for scientific development in St Petersburg

St Petersburg has the chance to become a major centre for scientific conventions.

18.02.2013

Agrorus is expanding

In 2013, the Agrorus International Agricultural Exhibition and Trade Fair will be held in two stages. As well as the traditional end-of-summer event, part of the programme will be dedicated to rural cooperatives from all Russias regions.

15.02.2013

Getting the most out of exhibitions

On 20 February a seminar will be held at the Lenexpo Exhibition Complex entitled Increasing the Effectiveness of Exhibition Participation. This is the first event in an educational programme for exhibitors developed by ExpoForum, which aims to help participants prepare for exhibitions effectively.

15.02.2013

Lenexpo on film

A public service advertisement is to be filmed at the Festive Decoration. Advertising and Information Forum.

11.02.2013

JUNWEX to shine brighter than before

The transfer of the major international jewellery forum JUNWEX St Petersburg to the new ExpoForum Convention and Exhibition Centre in 2015 is a hot topic amongst exhibitors and visitors alike.

07.02.2013

A specialized exhibition space for a growing industry

For the first time ever in St. Petersburg, the City and Flowers International Forum for the Landscape Industry, Floristry, Plants, and Technologies will take place on 2326 March, with the support of the St. Petersburg Government.

06.02.2013

ExpoForumsFirst Appearance at Middle East Electricity

Energetika and Elektrotechnika, a key event in the Russian and CIS calendar, will be publicised during the 38th Middle East Electricity Conference in Dubai from February 1719.

06.02.2013

Grown-up problems at Childhood Planet exhibition

The issue of child health will be a key theme of the business programme at the Childhood Planet exhibition, which is taking place in St. Petersburg on 2831 March.

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