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At the entrance, guests are greeted by a biker ferret with his motorcycle, the pet is friendly, goes to the hands of people happily, allows to kiss it: all with a good purpose – to help the shelter of ferrets "Melian" which unites everyone who helps ferrets left without owners to find a new family.

The main rule of the event is being pet friendly. This is the only festival in St. Petersburg where visitors are let together with their four-legged friends with pleasure. Moreover, a cultural program is also provided for them. "Pet-beauty" zone will help to turn the beast into a model. In the "Pet Market", there are accessories, food and clothing for animals. And in the "Pet restaurant", pets will be able to taste treatments.

At "MimiFEST", there are activities for the whole family. Adults become guests of “DogShow", learn how to evaluate in a right manner and how to breed pedigree dogs as well as they learn about available charity. Children participate in educational games about the nature, in master classes, bubble shows and do a quest.

In the Live-Zone, visitors will enjoy an entertainment program: a concert, prize draws, competitions, pet shows, Pet fashion Show and much more.  The guests of the event have already seen a lama dressed in the Batman costume, a bunny-dinosaur, a rat dressed in the costume of Sherlock Holmes and a super-hero dog.

Special attention of the event is addressed to the charity. Big festival of shelters "Wind of change" within the framework of "MimiFEST" tells about animal shelters and their wards. Everyone can help animals who find themselves in a difficult situation or find them a new home.

Also, at "MimiFEST", competitions on bowling with the participation of hamsters will be held. Rodents will be placed in the special balls and they will be sent to knock down pins. A famous St. Petersburg’s cat Achilles (a servant of the Hermitage) and the biggest Angora rabbit Frol were invited to “Lenexpo” as celebrities.