On February 5–6, at the EXPOFORUM Convention and Exhibition Centre, «Advertising Hub of the Northern Capital» took place. The event brought together the leading players in the advertising market and became the unique platform for fruitful interaction between customers, suppliers and the advertising industry professionals.

Over 100 specialists took part in «Advertising Hub», as well as 140 customer companies: Gazprom Group of Companies, Sber, Rosatom, Baltika, Megafon, Northern Capital Air Gate, «Peterland» Shopping Mall, «Ginza Project» Restaurant Chain, Hilton, Lotte Hotel St. Petersburg, WONE Hotels, Cosmos Hotel Group, etc.

Over 3,000 business meetings were held.

Key events of «Advertising Hub»

Global Marketing Day (February 5)

On the first day, the participants focused on global marketing issues, current trends and promotion tools.

HoReCa Marketing Day (February 6)

The second day was dedicated to marketing strategies in the HoReCa segment. The participants were representatives of restaurants, hotels, and travel agencies in St. Petersburg and the Leningrad Region.

The Conference «Global Marketing Hub»

The Conference brought together professionals and top industry experts. The speakers shared their knowledge about new technologies and approaches in advertising, legislation, real cases and success stories in the advertising business. As part of the Conference, the round table participated by leading advertising platforms took place. The discussion was participated by representatives of VK, «Avito Advertising», 2GIS and other companies.

The exposition part

For visitors, for the first time, a large-scale exhibition area where suppliers demonstrated new advertising and souvenir products was opened.