On February 5–6, 2025, «Advertising Hub of the Northern Capital 2025», a large-scale business event in the field of advertising and souvenir business, was successfully held in St. Petersburg, at the EXPOFORUM Convention and Exhibition Centre. Providing the unique platform for fruitful interaction between customers, suppliers and advertising industry professionals, the event brought together leading market players.

The main results of the event: The event audience was about 1,000 industry representatives, including customers, suppliers, speakers and delegates, as well as visitors to the exhibition area.

Negotiations: Over 3,000 business meetings highlighting high level of the participants’ interest and productivity were held.

The event attracted the attention of Russia’s largest companies. Among them:

• Gazprom Group of Companies,
• Sberbank,
• Rosatom,
• Baltika,
• Megafon,
• Pulkovo,
• «Peterland» Shopping Mall,
• «Ginza Project» Restaurant Chain,
• Hilton,
• Lotte Hotel St. Petersburg,
• Wone Hotels,
• Cosmos Hotel Group, and many others.

In total, the event was attended by over 140 customer companies. These companies have become active participants in negotiations with potential suppliers and contractors.

Key events:

• Global Marketing Day (February 5):

On the first day, the participants focused on global marketing issues, discussing current trends and promotion tools. Among the customers were such large companies as Gazprom, Sberbank, Rosatom, Baltika and many others.

• HoReCa Marketing Day (February 6):

The second day was dedicated to marketing strategies in the HoReCa segment. The participants were representatives of restaurants, hotels, and travel agencies in St. Petersburg and the Leningrad Region.

The Conference «Global Marketing Hub»:

The Conference brought together professionals and TOP industry experts; the speakers shared their knowledge about new technologies and approaches in advertising, legislative innovations, real cases and success stories in the advertising business. As part of the Conference, the round table participated by leading advertising platforms took place. Representatives of companies, such as VK (Maksim Ikonnikov, Director of Development and Sales at SMB VK), «Avito Advertising» (Alena Velikzhanina, Head of the work with advertising agencies) and 2GIS (Aleksander Gerasko, Divisional Manager of 2GIS), took part in the discussion.

• The exposition part:

For visitors, for the first time, a large-scale exhibition area where suppliers demonstrated new advertising and souvenir products was opened.