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Mimosa festival, Vranac tasting and girice fish – how Montenegro develops rural tourism?

Cutting grass and making hay, making brandy and wine, picking vegetables from the beds and cooking canned food – and other tourist attractions of Montenegrin villages discovered at the 1st International Forum “Rural tourism as a vector of socio-economic development of territories”, held as part of Agrorus-2023 exhibition at EXPOFORUM.

The Montenegrin resort of Herceg Novi and St. Petersburg officially became friends in 2018, when they signed an agreement on the development of cooperation in the field of tourism. Since then, both cities have been working closely together to develop the tourism potential. At the international forum on rural tourism, Montenegrins presented the potential of agritourism development and shared the challenges they face.

Presenting the coastal resort town, Development and Promotion Manager of the Herceg Novi Tourist Organization Dalibar Vukovic said that the development of rural tourism allows diversifying beach holidays and introducing tourists to local traditions and farmers’ products. To promote these values, the city hosts an annual Mimosa Festival. It lasts for 21 days. During this period there are masquerades, performances of majorettes, tasting of Montenegrin Vranac wine, local beer and small fish girice fried in flour.

At the same time, according to Dalibar Vukovic, the development of rural tourism will help reduce urbanization and the outflow of young professionals to big cities. This area can be driven by the development of tourism infrastructure, namely the construction of hotels and compensation of costs for the production of farm products on private farms.

Director of the Montenegro Cerro Cora National Park Vladimir Martinovic noted that when designing tourist routes, park staff are focusing on the planned promotion and support of local businesses in terms of recreation and catering, assistance in harvesting and familiarizing tourists with farm production.

“Hospitality of rural families is woven into the fabric of our nation. Rural tourism keeps our traditions and customs since ancient times. Therefore, we invite Russian business for cooperation, and tourists – to come on vacation,” said the representative of tourist organizations of Montenegro Maxim Brajovic.

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