Event news
“The Planet of Childhood” exhibition opens at Expoforum
Welcoming participants at the exhibition, Nikolay Yakovlev, the first deputy director of the St. Petersburg state budget institution “Quality Control Center for Products and Services”, said that the children’s goods market of the North-Western region can be cited as one of the most promising and dynamically developing. “The prerequisites for its growth are created by the demographic situation: the population of the Northern capital increases annually, and a birth rate increase of just 1% brings around RUR 300 mln to the market. This exhibition will help customers find their way around the variety of offers on the market, which allow children to realize their full potential and be happy”, the speaker emphasized.
Antonina Tsitsulina, President of the non-commercial organization “The Association of Children’s Goods Industry Enterprises”, echoed his words and added that this sector project offers the widest choice of products for children and teenagers: “We emphasize the quality and ecological safety of products, understanding how important they are for the development of our young generation. Additionally, “The Planet of Childhood” is an effective marketing tool in the hands of companies. It offers an opportunity to find new business contacts, strengthen your brand’s position, and take part in discussions which are important for the sector.”
This year, the jubilee exhibition is taking place in new premises ‒ in the Expoforum Convention and Exhibition Center, which presents more opportunities for the world of childhood to develop and flourish. Participants and guests drew special attention to the entertainment program, which was full of events: a big Amusement Park was spread out on the premises with such popular characters as Smeshariki (Funny Balls) and Angry Birds, a planetarium, a petting zoo, climbing wall and scientific show. Colorful contests and thematic events are organized for visitors – there are children’s fashion shows on stage, the final of the Third City Contest “Our School Uniform”, the “Toddlers’ Marathon”, “Pram Parade” and “Mothers-to-Be Day”.
